Week 2 Part B - Business Research

Blog Post Week 2 Part B

American Angler Sportfishing

• https://www.americananglersportfishing.com/

•  American Angler sportfishing is a spotfishing boat which operates out of San Diego, California. Their size can range anywhere from 6 to 10 crew members and anywhere from 14 to 24 passengers.
• The social media that they use include, Facebook, Twitter, YouTube and Instagram. All of the links are on their website. 

•  Facebook last post was September 7th 2020. Followers: 6,007
• Instagram last post was September 7th 2020. Followers: 2,021
• YouTube last post was August 20th 2020. YouTube channel is private.
• No twitter posts 

•  The American Angler mostly uses Instagram and Facebook which works in their benefit because the only things to post about are their upcoming trips and what they have caught. This is mostly shown through pictures and video which fits their targeted social media following.

Excel Sportfishing

• https://www.excelsportfishing.com/

• Excel sportfishing is a sportfishing boat which operates out of San Diego, California. The Excel is one of the best and largest long range boats in the San Diego fleet. The crew consists of between 6 to 10 and passengers can range anywhere from 18 to 32.

• The social media that they use include, Facebook and Instagram. The Facebook link is on their site but the Instagram link is not. Although they can be found on Instagram @excelsportfishing.
• Facebook last post was September 3rd 2020. Followers: 35,020
• Instagram last post was June 30th 2019. Followers: 12.3K
•  Excel sportfishing mainly uses their Facebook because of the media and the following they have on Facebook is quite large for a sportfishing boat. As well as their demographic mainly uses Facebook. They do only post every once in awhile because of long range trips can last anywhere from a day an a half to 18 days.

Pacific Queen Sportfishing

• https://www.pacificqueen.net/ 

•  Pacific Queen sportfishing is a spotfishing boat which operates out of San Diego, California. Their size can range anywhere from 5 to 8 crew members and anywhere from 14 to 34 passengers.

• The social media that they use include, Facebook and Instagram. All of the links are on their website. 

•  Facebook last post was September 3rd 2020. Followers: 13,379
• Instagram last post was September 3rd 2020. Followers: 16.1K 

•  The Pacific Queen mostly uses Instagram and Facebook because they often post pictures about their trips and upcoming trips. Their demographic also ranges more than some of the bigger boats in the fleet so using the two that that they use works in their behalf.

Shogun Sportfishing

• https://www.shogunsportfishing.com/

•  Shogun sportfishing is a spotfishing boat which operates out of San Diego, California. Their size can range anywhere from 5 to 8 crew members and anywhere from 16 to 30 passengers.

• The social media that they use include, Facebook, Instagram, and YouTube. All of the links are on their website. 

•  Facebook last post was September 6th 2020. Followers: 10,001
• Instagram last post was September 6th 2020. Followers: 4,428 
• YouTube last post was 4 years ago and the channel is private. 

•  The Shogun mostly uses Instagram and Facebook because they often post pictures of their jackpot fish and guests and their catches. They do use both simultaneously so there is most of the same content on both platforms. 

 

Red Rooster III Sportfishing

• https://www.redrooster3.com/

•  Red Rooster III sportfishing is a spotfishing boat which operates out of San Diego, California. Their size can range anywhere from 5 to 8 crew members and anywhere from 18 to 30 passengers.

• The social media that they use include, Facebook and Instagram. All of the links are on their website. 

•  Facebook last post was September 6th 2020. Followers: 12,093
• Instagram last post was September 6th 2020. Followers: 8,679 

•  The Red Rooster III mostly uses Instagram and Facebook because they often show media from their long range trips as well as old photos from years ago. Their demographic is around the same as the other boats even though it is an older boat with a rich history.

The sportfishing fleet is mostly run by an older generation with them handing the social media to the young guys on the boat. This works out in their favor because most of the people that fish are in the older crowd and mostly use Facebook or don't pay attention to social media. With the fishing fleet, social media isn't a big factor because of the already known reputation of the many boats in the San Diego fleet. It is good to still get your name out there for the younger generation that uses more of social media and I believe the boats have done a decent job with introducing this new meta of information sharing. With the spotfishing area being mostly stuck in the past it is going to be interesting to see how they evolve in the future with many businesses heavily leaning on social media for most of their brand recognition.